You have little room and time to grab attention, state what you or your service is about, and why it matters. This is the moment you want to set the right first impression so your customer actively seeks more.
Hook your customer with a question or statement that makes them want to explore, "So, what now?"
Compassionately express that you know your customers problem by recalling what's at stake.
Your brand message should be able to create a natural sense of urgency and why NOW is the right time.
Your landing page gives a little about the beginning, middle, and end to set a high level view of expectations.
Lay out exactly what actions your customer needs to take to progress and then ask them to take the next step.
Show case results from previous customers to affirm why your service works and face your customers objections head-on.
While exposure puts you in front of the right people at the right time, being memorable for good reason comes with being genuinely invested and human.
Your copy companion is gathered research based on a comprehensive look at your customer, service, operations, and industry that you can take with you to the next project.
Depending on what your one page is for (sales, challenge, launch, waitlist, etc.) it typically includes a snapshot of what your offer is, followed by who it's for, how it's delievered, practical info like dates and time, who you are, and of course, why your customer needs it. Testimonials, bonuses, and FAQs may also be added.
Your headlines evoke curiosity leaving open loops, hooking prospective customers into finding answers.
CTAs are written and thoughtfully placed with respect to your marketing and sales funnel.
Your copy gets several sweeps for grammar, tone, readability and more. You also get two revisions before offboarding.
Have a sales page that creates intrigue and leaves a good first impression that's memorable.
If you haven't taken the quiz, I recommend you go this route first. It'll give you some insight into how your offer is servicing you and your customer, and highlight areas to improve your copy to minimize exhaustive customer relationships. Once you complete the quiz, you can fill out an inquiry and book a consult!
Already took the quiz (or don't want to)? Let's keep things rolling and fill out an inquiry form with standard questions about you, your business, your customers, and offers. In the form, you'll be able to schedule your discovery call and I'll be geeking out on anything I can find related to your business!
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