Feature-length scripts are the framework for which the rest of the movie is guided.
Your website acts in the same way to convey the quality of your offer to your customer. And it doesn't only guide the way to results for your customer, it also lends as a guide to what's happening behind the scenes so you can deliver!
Your customer has to, without a doubt, know that you're talking to them. This means having the research, pain points, and values gathered and aligned. This also means leading with "you" in every aspect AKA actually helping your customer.
Pain points. It's what you've learned to be causing resistance for your customer. It's the reason your customer feels compelled to find help and why they found you in the first place. Now it's up to you to validate and reassure your customer that you hear them.
Your brand message embodies the beliefs, culture, and what your customer envisions as the truth - whether they're practicing to arrive at that truth or have made it a part of their constitution - and they're looking to you to prove you live by that truth as well.
Beginning, Middle, End. You're asking your customer to trust you to be the narrator that is the guiding light in their journey. That's why you set expectations throughout to showcase the value of your service and what's in it for them.
All action must be motivated. This means your copy should have strategic placement of CTA buttons to get your customer to the next step. Too many or misplaced CTAs can feel self-serving like an unnecessary sex scene, chase, or explosion.
Your customer has to know that by the end of their journey they're going to see results and that they're on the path of evolution or have already evolved. This is where you maintain expectations by exploring results with your customer and setting up aftercare.
Because let's be real... they don't typically land in the movies without some warning for the audience and they certainly won't land with your customer.
Your copy companion is gathered research based on a comprehensive look at your customer, service, operations, and industry that you can take with you to the next project.
The 5 pages typically include your home page, about page, services, process, and proof (case studies, testimonial, portfolio). There is a $200 - $300 charge for each additional page.
Your headlines evoke curiosity leaving open loops, hooking prospective customers into finding answers.
CTAs are written and thoughtfully placed with respect to your marketing and sales funnel.
Your copy gets several sweeps for grammar, tone, readability and more. You also get two revisions before offboarding.
Over the years, I've considered myself incredibly fortunate to have had the opportunity to collaborate with Brittany as a brilliant copywriter. Her exceptional talent, unwavering professionalism, and innate ability to understand and convey our clients' brand voices have truly elevated my work as a website designer.
Brittany has an extraordinary gift for transforming concepts and ideas into beautifully crafted words that not only captivate but also resonate with our clients' audiences. Her attention to detail, commitment to deadlines, and dedication to delivering top-quality content have made each project we've undertaken together an absolute pleasure.
Working with Brittany has made my design process infinitely smoother, as she effortlessly complements my work with her words. Her ability to breathe life into websites and capture the essence of our clients' visions is nothing short of remarkable.
In all honesty, I thank my lucky stars that Brittany is an integral part of the team.
- Naima Booth, Website Designer
It's about time you had a website that sets you and your customer up for success in front of and behind the scenes!
If you haven't taken the quiz, I recommend you go this route first. It'll give you some insight into how your offer is servicing you and your customer, and highlight areas to improve your copy to minimize exhaustive customer relationships. Once you complete the quiz, you can fill out an inquiry and book a consult!
Already took the quiz (or don't want to)? Let's keep things rolling and fill out an inquiry form with standard questions about you, your business, your customers, and offers. In the form, you'll be able to schedule your discovery call and I'll be geeking out on anything I can find related to your business!
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